Alignment Health Plan and
AllCare IPA Campaign

Development of a Direct Response OEP campaign to help Alignment Health Plan launch a unique health plan custom built for their partners at AllCare.

Alignment Health Plan is proud to offer a variety of Medicare Advantage Plans specifically developed for the beneficiaires in the counties they serve.

Every year, Medicare eligable constituents are overwhelmed with direct mail materials flooding their mailboxes. Our team helped develop a direct response campaign that was uniquely designed to have a local feel and stand out from the noise. Additionally, this was the first entry of this specific plan into the market. It was a success due to the quality that both Alignment’s benefits bring, and quality of care AllCare delivers to the community.


What we’ve done

  • advertising
  • design
  • integrated campaigns
  • marketing

have a look